Deutsches Institut für Produkt- und Marktbewertung

About us

German Institute for Product and Market Evaluation

Since its foundation in 2017, the German Institute for Product and Market Evaluation has stood for the sound evaluation of products, services and markets. Under the leadership of Donat Brandt, who has been running an established innovation award for over 20 years and has many years of experience in the field of product evaluation, the institute has developed into a recognized partner for the evaluation of entire markets.

Deutsches Institut für Produkt- und Marktbewertung

Our mission is to help improve product quality and drive innovation through evidence-based insights and analysis. We position ourselves as a strategic partner for companies looking to refine their products and services and expand their market position, while serving as a reliable source of information for consumers to make informed purchasing decisions.

Deutsches Institut für Produkt- und Marktbewertung

since 2003

Foundation of an established innovation award and laying of the foundation stone for the DIPMB evaluation methodology

Deutsches Institut für Produkt- und Marktbewertung

2017

Foundation of the German Institute for Product and Market Valuation

Deutsches Institut für Produkt- und Marktbewertung

2018

Implementation of certification and awarding of the first seal of approval for customer satisfaction

Deutsches Institut für Produkt- und Marktbewertung

2019

Evaluation extended to include the services sector

Deutsches Institut für Produkt- und Marktbewertung

2020

Expansion of the portfolio by advising international companies on market entry in Germany

Deutsches Institut für Produkt- und Marktbewertung

2023

Expanding methods through AI-based research methodology

Since our founding, we have consistently expanded and refined our evaluation methodology to comprehensively analyze not only products, but also services and entire market segments. This approach allows our multidisciplinary team of business psychologists and market research experts to tackle complex challenges and develop customized solutions to meet the ever-changing demands of the market and provide our clients with valuable insights into the opportunities and risks shaping their industries. 

Serving a large number of international clients and supporting their market entry into the German market underlines our ability to navigate cultural and economic peculiarities and develop effective strategies for success in a complex environment.

The German Institute for Product and Market Evaluation is committed to pushing the boundaries of traditional market research and making a significant contribution to the success of every project. By continuously exploring new methodologies and adapting to the dynamic changes in global markets, we are well positioned to help our partners achieve their goals and realize their visions.

Deutsches Institut für Produkt- und Marktbewertung

Conducting comprehensive market research is considered a catalyst for product development and innovation processes by enabling a precise understanding of customer preferences, which is crucial to create real innovations that shape the market in a sustainable way.

- Donat Brandt - Founder and Director of DIPMB

Deutsches Institut für Produkt- und Marktbewertung