About us
German Institute for Product and Market Evaluation
Since its foundation in 2017, the German Institute for Product and Market Evaluation has stood for the sound evaluation of products, services and markets. Under the leadership of Donat Brandt, who has been running an established innovation award for over 20 years and has many years of experience in the field of product evaluation, the institute has developed into a recognized partner for the evaluation of entire markets.
Our mission is to help improve product quality and drive innovation through evidence-based insights and analysis. We position ourselves as a strategic partner for companies looking to refine their products and services and expand their market position, while serving as a reliable source of information for consumers to make informed purchasing decisions.
since 2003
Foundation of an established innovation award and laying of the foundation stone for the DIPMB evaluation methodology
2017
Foundation of the German Institute for Product and Market Valuation
2018
Implementation of certification and awarding of the first seal of approval for customer satisfaction
2019
Evaluation extended to include the services sector
2020
Expansion of the portfolio by advising international companies on market entry in Germany
2023
Expanding methods through AI-based research methodology
Since our founding, we have consistently expanded and refined our evaluation methodology to comprehensively analyze not only products, but also services and entire market segments. This approach allows our multidisciplinary team of business psychologists and market research experts to tackle complex challenges and develop customized solutions to meet the ever-changing demands of the market and provide our clients with valuable insights into the opportunities and risks shaping their industries.
Serving a large number of international clients and supporting their market entry into the German market underlines our ability to navigate cultural and economic peculiarities and develop effective strategies for success in a complex environment.
The German Institute for Product and Market Evaluation is committed to pushing the boundaries of traditional market research and making a significant contribution to the success of every project. By continuously exploring new methodologies and adapting to the dynamic changes in global markets, we are well positioned to help our partners achieve their goals and realize their visions.
