Deutsches Institut für Produkt- und Marktbewertung

A clear signal for quality, trustworthiness and innovation.

The German Institute for Product and Market Evaluation is one of the leading assessment institutes in the awarding of private certifications, which recognize companies for outstanding products and services in various areas, as well as corporate sustainability. Our certifications are awarded in the form of quality seals based on comprehensive and differentiated assessment methods. In addition to the evaluation for renowned innovation competitions, the German Institute for Product and Market Evaluation awards seals of approval for Sustainable Corporate Strategy, Best Brand, Best Product and High Customer Satisfaction. They are recognized trademarks for quality, trustworthiness and innovation.

Added value for your corporate communications.

Quality seals can play a central role in corporate communication by creating trust, guaranteeing quality and strengthening brand perception in the long term. They serve as a visible sign of recognition and certification, which is an effective marketing tool both internally and externally.

Deutsches Institut für Produkt- und Marktbewertung

Building trust with customers

Quality seals signal to customers at first glance that your products or services meet strict quality standards. They reduce purchasing uncertainty and promote the purchase decision by building a strong relationship of trust.

Deutsches Institut für Produkt- und Marktbewertung

Differentiation in the market

In saturated markets, quality seals offer an effective way to stand out from the competition. They communicate clear sales arguments and emphasize the special features of your products.

Deutsches Institut für Produkt- und Marktbewertung

Increasing brand perception

Quality seals give your brand an image of quality and reliability. They enhance the reputation of your brand and promote the loyalty of your customers.

Deutsches Institut für Produkt- und Marktbewertung

Optimization of the communication strategy

Integrate your unique selling proposition and competitive advantage with the seal of approval in your advertising materials, product packaging, website and social media platforms to increase the visibility and credibility of your messages.

Quality seals that make the difference.

Deutsches Institut für Produkt- und Marktbewertung

Sustainable corporate strategy

The Sustainable Business Strategy seal of approval is awarded to companies that are characterized by their innovative strength, their commitment to sustainable business practices and their social responsibility. Examples of best practice include reducing greenhouse gas emissions, promoting fair work and promoting environmental protection through product innovation and the circular economy.

Deutsches Institut für Produkt- und Marktbewertung

Best product

The Best Product seal of approval recognizes products that set standards in their category. It recognizes outstanding product quality, innovative features and superior performance that have prevailed in extensive tests and evaluations. This award signals the certainty that the product meets the highest standards of functionality, durability and customer satisfaction.

Deutsches Institut für Produkt- und Marktbewertung

Best brand

The Best Brand seal of approval is a symbol of outstanding quality and reliability within an industry. It recognizes brands that stand out from others through exceptional product performance, innovative strength and customer satisfaction. Companies that receive this award have established themselves through a high level of trust and recognition among consumers.

Deutsches Institut für Produkt- und Marktbewertung

High customer satisfaction

The Highest Customer Satisfaction seal of approval is awarded to companies that achieve exceptionally high standards in the area of customer care and satisfaction within opinion research. It reflects a deep commitment to quality, service and customer experience, which manifests itself in positive customer reviews, loyal customer retention and an excellent reputation in the market.

Our valuation methods

The German Institute for Product and Market Evaluation uses triangulation to ensure the quality standard and objectivity of certifications and the awarding of seals of approval. This involves conducting product and service tests and consumer surveys as well as using data obtained from AI-based opinion research.

Product and service test

We ensure the highest quality standards through qualitative and quantitative analysis and detailed testing based on industry standards and regulatory requirements. Our team of experts conducts thorough assessments to confirm the conformity, safety and performance of the products or services.

Panel surveys

This method is based on the systematic collection and analysis of data obtained through surveys of specially selected and representative groups of consumers or experts (the panels). The participants evaluate various aspects such as customer satisfaction, brand perception and the sustainability of corporate strategies.

AI-based opinion research

At the heart of this research method is the collection and analysis of large amounts of data from the internet. AI models, specifically Natural Language Processing (NLP) algorithms, are used to analyze text content in terms of sentiment, topics and specific opinions. These algorithms are able to identify and classify both positive and negative statements, as well as recognize trends and patterns in public opinion.

You can also proactively submit your company, product or service for evaluation at any time with the aim of receiving an award. We will then consider your submission in our studies and test procedures. Please feel free to contact us without obligation.

You can also proactively submit your company, product or service for evaluation at any time with the aim of receiving an award. We will then consider your submission in our studies and test procedures. Please feel free to contact us without obligation.

The German Institute for Product and Market Evaluation is independent, not a state institution and has no links to state authorities.

Contact us without obligation.

Deutsches Institut für Produkt- und Marktbewertung