Deutsches Institut für Produkt- und Marktbewertung


Sound research lays the foundation for effective corporate strategies.

The German Institute for Product and Market Evaluation conducts a large number of studies that are tailored to the specific needs and issues of our clients. The selection published here is a selection of the most recent and relevant studies.

However, it should be noted that the complete study results are not made publicly available. This is due to the fact that the studies carried out are commissioned work, the results of which are reserved exclusively for our clients. The confidentiality and protection of the data and findings obtained as part of our research work is our highest priority. We understand that the results of these studies represent significant added value for our partners and often contain sensitive business information that is not intended for the public.

Up to date: November 2023

This is merely a summary of the study carried out.

This study examined the market entry of foreign bathroom fittings manufacturers in Germany. The focus of the study was on the acceptance of such products by German consumers. The analysis took into account various factors such as country image (country-of-origin effect), brand perception, product quality, design preferences, sustainability and cultural influences.

The country-of-origin effect plays a significant role in the perception and acceptance of foreign bathroom fittings. Products from countries that are known for their high manufacturing quality and innovative capacity were received more positively by German consumers. This indicates that the country of origin serves as a quality indicator and has a significant influence on purchasing decisions. Country-specific product areas must be taken into account, such as watches from Switzerland or tea from India.

Brand perception is another decisive factor for the acceptance of foreign manufacturers. Strong, established brands had less difficulty building trust with consumers. For new foreign brands, on the other hand, it was challenging to establish themselves in the highly competitive German market. Effective branding and targeted marketing strategies that take local preferences and values into account proved to be essential for acceptance.

Product quality and design preferences also play a key role. Respondents placed great importance on high-quality materials, durability and an aesthetically pleasing design. Foreign manufacturers who were able to meet these requirements and offer innovative solutions at the same time had a clear competitive advantage.

Sustainability is another aspect that can influence consumer decisions. Given the growing environmental awareness in Germany, consumers prefer products that are environmentally friendly and energy efficient. Foreign manufacturers who place sustainability at the forefront of their product development and communication strategies can benefit from this

Cultural factors also influence the acceptance of foreign bathroom fittings. Adapting product ranges and marketing strategies to local cultural norms and preferences was crucial. In particular, the consideration of German preferences in terms of functionality and design.

The empirical study, based on surveys and interviews with German consumers as well as case studies of foreign manufacturers, confirmed the theoretical findings. Successful market entry strategies were characterized by a strong focus on quality, design, sustainability and cultural adaptation.

Global leader in the bathroom fittings manufacturing segment

Germany – Quality
Italy – Design
USA – Technology
Switzerland – Quality
Japan – Technology
Spain – Design
France – Design

Up to date: February 2024

This is merely a summary of the study carried out.

The study focuses on the importance of optimizing the use of materials and raw materials. In view of rising environmental pollution and raw material prices, the study sheds light on the current state of resource efficiency among plumbers and heating engineers, identifies significant inefficiencies and offers concrete approaches for improvement. The overarching aim is to tap into the potential for increasing efficiency and to work out the associated benefits for trade businesses.

The methodological basis of the study is formed by surveys, case studies and the evaluation of secondary data in order to gain a comprehensive picture of the use of materials and raw materials in this specific craft segment. The results show that there is considerable scope for increasing resource efficiency in many companies. In particular, there is potential for optimization in the areas of material consumption, energy use of equipment and tools and waste generation due to offcuts.

The study shows how material waste can be minimized through more precise techniques and better planning, how the circular economy can be strengthened by promoting recycled materials and implementing take-back and reuse systems, and how energy consumption can be reduced by using more energy-efficient tools. Digital planning tools also play an important role in optimizing workflows and material requirements.

The advantages of increased resource efficiency for trade businesses are manifold. In addition to direct cost savings through reduced material and energy consumption, competitive advantages open up through positioning as a sustainable company. Furthermore, reduced dependence on raw material prices contributes to financial stability and raises awareness of environmental protection and sustainability within the industry.


Optimization of material consumption: Material waste can be reduced through the use of more precise measuring and cutting techniques and improved planning.

Reuse and recycling: The promotion of recycled materials and the implementation of take-back and recycling systems for old appliances and materials.

Energy-efficient equipment: Switching to more energy-efficient tools and machines can reduce the energy consumption of companies.

Optimization of transport: By planning more efficient routes and using vehicles with lower energy consumption or alternative drive systems, companies can significantly reduce their fuel consumption.

Digital planning tools: The use of software to optimize workflows and material requirements.

Advantages for the companies

Cost savings: Reduced material and energy costs lead directly to higher profit margins.

Competitive advantages: Companies that demonstrate sustainability and efficiency can set themselves apart from the competition and tap into new customer groups.

Risk minimization: Reduced dependence on fluctuating commodity prices contributes to financial stability.

Contribution to environmental protection: By reducing the consumption of resources, companies make an important contribution to environmental protection and sustainability.

Up to date: October 2023

This is merely a summary of the study carried out.

The study examines consumer acceptance of artificial intelligence (AI) in household appliances. Factors such as trust, perceived usefulness, ease of use and data protection concerns are taken into account. Quantitative data on the acceptance and use of AI-enabled household appliances was collected through a survey of households in various regions. The methodology involved interviewing 1,000 households selected to be representative of a broad social stratum in order to create a diversified database.

Trust in AI technologies

A key finding of the study is the role of trust in the technology. Consumers who have a higher level of trust in AI technologies and their providers show a greater willingness to use AI-enabled household appliances. This trust is not only influenced by the reliability and safety of the technology itself, but also by positive experiences with the manufacturer or provider. Consumers value transparent information about the functionality and data protection measures of the devices.

Perceived usefulness

The perceived usefulness of AI-enabled household appliances is another decisive factor for their acceptance. The study shows that devices that promise to significantly simplify everyday life and offer effective solutions for everyday tasks are more likely to be accepted. The willingness to use these technologies is particularly high in areas where AI enables noticeable time savings or an improvement in quality of life.

Ease of use

The ease of use of AI-enabled household appliances plays a decisive role in consumer acceptance. User-friendly interfaces and intuitive operation contribute significantly to a positive perception and thus to higher acceptance. Appliances that require complicated settings and cumbersome operating instructions are met with skepticism and rejection. The study underlines the need for manufacturers to invest in the development of user-friendly technologies.

Data protection concerns

Data protection concerns are a significant obstacle to the acceptance of AI in household appliances. Many consumers are concerned about the security of personal data and its potential misuse. The study highlights that clear privacy policies, the security of data processing and the ability to customize privacy settings can significantly contribute to reducing concerns and increasing adoption.

Household appliances with considerable implementation potential for artificial intelligence:

Smart fridges: AI can be used in fridges to monitor food stocks, track expiry dates and even make recipe suggestions based on the ingredients available.

Heating and climate control systems: AI can help optimize energy consumption by learning to recognize patterns in occupant behaviour and adjusting the temperature accordingly.

Washing machines and dryers: These can benefit from AI by optimizing washing cycles based on the type of laundry and the degree of soiling.

Cooking and baking appliances: Smart ovens and hobs can use AI to optimize cooking times and temperatures based on the specific dish and the user’s preferences.

The German Institute for Product and Market Evaluation prides itself on offering its clients customized research solutions based on the highest standards of data quality and analytical precision. We strive to make a substantial contribution to the strategic decision-making and success of our clients through our work.

Deutsches Institut für Produkt- und Marktbewertung