DIPMB
German Institute for Product and Market Assessment
We don't run tests.
We listen.
Millions of public statements about brands — on social media, on review platforms, in blogs and forums. We turn them into a finding that holds. A DIPMB seal does not claim quality. It documents quality that has long since been voiced.
1,264
awards across three editions
1,098
brands assessed in Germany, Austria and Switzerland
12months
survey period per edition
since2017
independent institute in Grevenbroich
Most recently awarded: Quality Brand 2025, more than 80 brands across the D-A-CH region To the reference
What a seal is for
What a seal does.
For consumers
For consumers, the quality seals awarded by the German Institute for Product and Market Assessment provide essential guidance in the decision-making process by enabling clear differentiation based on qualitative and sustainable criteria.
Quality seals serve as trustworthy measures that strengthen the transparency and credibility of brands.
For companies
The systematic evaluation of products, services and corporate practices, which results in certification and the awarding of seals of approval, is an integral part of quality assurance and sustainable corporate management.
These processes not only provide valuable feedback for companies regarding their development and work performance, but also serve as effective marketing tools.
This dynamic interaction between companies and consumers promotes increased market transparency and contributes to raising awareness of and demand for sustainable and responsible products.
The method
Noise turned into a finding.
A single review says little. Hundreds of thousands of them, gathered over a year and evaluated category by category, produce a picture that cannot be bought.
Collect
Digital mentions from social media, review platforms, blogs and forums — over a fixed period of twelve months (survey period for the 2025 cohort: May 2024 to April 2025).
Evaluate
AI-supported analysis of public opinion, complemented by representative consumer panel surveys and hands-on testing.
Classify
Assessment takes place within each category. A kitchen brand is measured against kitchen brands, not against carmakers.
Award
Brands with particularly positive and consistent results receive the seal for that edition.
"A seal of approval does not work as an advertising message but as confirmation by a third party — a decisive difference in effect."
The reference
The address on the seal leads here.
Anyone who sees a DIPMB seal on a package should be able to read up on what stands behind it in a single step. No sign-up, no detour.
What the seal states
Which claim the award makes — and which it expressly does not.
How it was assessed
Data sources, survey period and evaluation method of the edition.
Who was awarded
Every brand by edition and seal, by name and there to look up.
Who stands behind it
Institute, address, contacts — for questions from any side.
Services
What the institute does for companies.
The seals are the visible result. Behind them stand testing and survey procedures that companies can also commission on their own.
Sustainability Assessment
In a world facing climate change, resource scarcity and social injustice, sustainability is becoming increasingly important for companies.
Learn moreQuality Assurance
The highest quality standards through qualitative and quantitative analyses and detailed testing based on industry standards and legal requirements.
Learn moreCustomer Experiences
Online panel surveys systematically collect data on the attitudes, opinions and behavior of consumers.
Learn more
The seals
One method, several facets.
Each seal measures a different side of public perception — by the same method, over the same survey period.
