Quality Brand
2026 editionMakes visible a quality that is already perceived in public.
The seals
Each seal measures a different side of public perception. All of them are surveyed by the same method and over the same period.

Makes visible a quality that is already perceived in public.

The brand is mentioned in public with above-average frequency and predominantly positively.

The brand is associated with progress, new solutions and a forward-looking approach.

Makes visible what users are already saying about a product.

Makes visible a perception reflected in the experiences and feedback of customers.

Assesses how a company is publicly perceived on sustainability and environmental protection.

For everyday consumer goods: the public perception of FMCG products.
By the same method, but for businesses and practices rather than brands.

Online presence, customer reviews and visibility of trade businesses.

Online presence, customer reviews and visibility of estate agents.

Online presence, customer reviews and visibility of insurance brokers.

Online presence, public reviews and visibility of physiotherapy practices.

Publicly accessible patient opinions and experience reports in the digital space.
Editions
Each edition stands for a survey period of its own.